Xbox plans to launch streaming puck and Samsung app next year

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Microsoft is done waiting for you to come to Xbox. Instead, the company is gearing up to bring Xbox wherever you are. It’s part of the company’s Xbox Everywhere initiative, which was expanded yesterday by adding Fortnite to Xbox Cloud Gaming. While you can already stream games from the cloud to your phone and PC, Microsoft is also planning to expand access through your family room TV, according to people familiar with the plans.

Within the next 12 months, Microsoft plans to launch an Xbox streaming device for cloud gaming. It will probably look like an Amazon First Stick or maybe a small Roku-like puck. And like a Roku, the Xbox streaming device will let you access movie and TV services in addition to a library of games through Xbox Game Pass Ultimate.

If you already have a Samsung smart TV, you might be able to skip a separate device altogether. Microsoft is working closely with its partners at Samsung to develop an Xbox game streaming app for that company’s TVs. This too is set to debut within the next 12 months.

This decision by Microsoft is hardly surprising. The company has repeatedly noted that it doesn’t really care how you enter the Xbox ecosystem. But while he said that, he also simultaneously invested huge resources in his dedicated Xbox consoles. It’s been kind of a concession that gaming hardware is still the best way to reach potential Game Pass subscribers.

But with games like Fortnite and Halo Infinite, Microsoft could attract an audience willing to try free games but unwilling to invest in expensive consoles.

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