Netflix adds an external subscription link button to the iOS app

(Pocket-lint) – Netflix is ​​rolling out an update for its iPhone and iPad apps that will let new subscribers choose a plan and subscribe via a link to its own website.

In previous years, this is a feature that Apple wouldn’t allow Netflix to take advantage of, as it would mean bypassing the in-app purchase link that works through Apple’s App Store and – as a result – Apple wouldn’t receive its fee percentage.

This has been a contentious issue for a number of developers, but in a recent update Netflix is ​​taking advantage of an API for “player” apps that are allowed to connect to external subscription options.

With this update – as shown for the first time by 9to5Mac – a user sees a pop-up when he presses the “subscribe” button. It says “you are about to exit the app to access an external website”, along with information on how Netflix will be solely responsible for the subscription, not Apple.

Then when you click “continue”, you will go to Netflix subscription page, where you can subscribe and login. By doing this, Netflix can avoid paying the 30% commission for each subscription.

Since Apple now considers apps that stream video or other digital content (music, books, audio, etc.) to be a playback app, Netflix was able to take advantage of this feature.

So, if you haven’t subscribed to Netflix yet, you can sign up right now from the Netflix app on iPhone and iPad.

Written by Cam Bunton.

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