Drako: AI will monitor cameras around the world
According to Dean Drako, the technologies offered by CCTV and artificial intelligence will go together like “cookies and milk” in the future – not just by design, but by necessity. It’s estimated that there are over a billion surveillance cameras in use around the world, and the CEO and founder of Eagle Eye Networks wonders how the industry will provide people to monitor them all.
“What’s going on with all these CCTV footage? Almost nothing,” Drako told hundreds of integrators and security players attending the recent Eagle Eye Networks/Brivo Cloud Security Summit in Washington DC. “There is simply too much data to monitor. One in eight people in the world would have to be watching a camera if you wanted to watch them all.
He sees forensics and real-time surveillance as one of the most profitable opportunities for video surveillance in the future, but with major changes in who and how the work will be handled.
Today, forensics is done by manually scrubbing and sifting through video. “It takes a lot of time. Half the time nobody wants to do it, so it doesn’t get done. People are just like, ‘Yeah, it’s not that important. Let’s not worry about it,'” a Drako said.
Drako used the example of the internet to describe what he thinks will happen with CCTV as AI technology matures. At first, people could only search for categories and not much else. Then Alta Vista emerged and crawled all over the web, “something that was literally inconceivable for engineers and scientists because the area was so large. It was inconceivable to crawl every web page, put it in an index, then to make a search engine there,” recalls Drako.
“Then 10 years later Google overtook them and did it even better, more reliably and more accurately. It’s clear to me that the whole UI with forensics is going to basically move to a search interface, just as the Internet has moved to a search interface.
As for real-time monitoring, it’s traditionally been done by “people watching things, alerts, notifications, filters, and then we get better and better motion detection, filtering during the rain, eliminating snow and shadows. We got better and better at reducing what this poor person has to watch and watch,” Drako said.
“But in the new world, the AI is actually going to monitor all the billions of cameras around the world and find problems. You could have smoke detection running on all the billions of cameras. There’s smoke there’s usually fire You might have slip and fall detection running on all of a billion of these cameras If someone slips and falls, usually someone one wants to know.
As with the possibility of driverless cars and electric car makers such as Tesla disrupting the auto market, Drako believes the same disruption will occur with CCTV.
“We are leading the charge in the cloud. We started 10 years ago. We were cloud pioneers. I was the evangelist saying cloud, cloud, cloud. I was the solo band for five years,” said Drako Security Information Monitoring. “You’re going to have new players, and old players getting injured and old players surviving, and it’s going to be an upside-down world, but all new and better.”
Drako told attendees of a Q&A with executives that CCTV is primarily used for safety and security, but will expand into business operations to help customers become more efficient.
He said the company was working with a customer who wanted to detect pallets that had been sitting for more than 30 minutes at the back of the store, as that means they weren’t loaded fast enough and goods may get stuck. spoil. The client wants a notification to the manager to expedite the pallet.
“Someone in an office building probably wouldn’t care, but someone in a Wal-Mart or Kroger probably does,” Drako noted. “Once you start integrating into the customer’s business process – and you’re not just selling to the security team, but also to the sales team – that’s a whole different value proposition.”
In Drako’s mind, this translates into “significantly higher prices” that will make the CCTV and security industry two to three times bigger than it is today.
“It’s a challenge because as a dealer and reseller you’re not just selling security anymore, you’re actually selling something that fits into the customer’s business processes. You join the operational team, you join the marketing team, you join the IT team. It’s exciting for me.
Supply chain loosening?
Supply chain issues were high on the list of concerns for integrators attending the summit this week. Drako acknowledged that Eagle Eye Networks and its access control integration partner, Brivo, have struggled to find components, though he thinks companies have adapted better than most.
“But part of this adaptation came at a small cost,” he added, addressing the attendees. “We had to redesign products quickly, modify products, get replacement supply, suppliers, replacements so we could keep getting products to you so you could keep going. It is crucial for me that we always have a product for you. So we went through a lot of hoops to get there.
Drako added that there have been “quality issues” in the past with products, but he believes the company is past that now.
“At Eagle Eye and at Brivo, we have focused on quality. It’s a huge effort that has been going on for over a year and a half now, with lots of extra testing, lots of extra certifications and lots of quality checks in all our processes to get both hardware and software quality. even higher,” he said.
Drako thinks companies have started to reallocate and figure out how to handle manufacturing with a little less reliance on China, and China “not doing the shutdowns that they were doing for COVID, which was really painful for people who bought all their stuff in China.”
Drako thinks there will be problems with exchange rates, which he says have undergone the biggest change he has seen in his 40 years of trading globally. “The US dollar is just incredibly strong. And we have made all of our goods and services very unaffordable overseas. We have terribly exacerbated the export problem. But it’s not something you can really control,” he said.
Steve Van Till, CEO and President of Brivo, also acknowledged that the business environment for security vendors “has never been more turbulent” due to concerns about supply, global stability and the economy.
But he also insisted that there are opportunities for integrators, especially in the Proptech space where there are massive increases in spending on fundamental security technologies like access control, video analysis based on AI and cloud APIs.
Van Till informed attendees that those who adapt to technology trends and see themselves more as problem solvers than mere security sellers will have the opportunity to expand into new verticals and increase their recurring revenue. This would include “doing the things that make sense, regardless of the economic forecast” or supply chain or global disruptions.
Some of the markets he urged integrators to pursue include multifamily units and real estate technology.
“The real estate community, the people who own and manage large tracts of property, have come to realize that technology is their way forward and that’s true in many ways,” he said.
In 2021, Van Till said, $32 billion was invested in Proptech, which he said was almost “zero” a decade ago, dominated mainly by the US and European markets and some business starting in Latin America and in Asia.
“That’s a lot of money going to property where people want to digitize and connect to the internet and improve it through technology. While we’re worried about inflation rates, we’re worried about chain disruptions supply chain, we’re worried about everything that’s going on with the rest of the world, that’s a very good thing.
Procurement, Labor, Customer Service
SecurityInfoWatch also spoke with integrators at the Summit about their challenges, pain points, and goals for 2023. Many were on hand to find out what new products and services were to be unveiled by Brivo and Eagle Eye Networks.
As expected, supply chain issues were a frequent topic. But many also lamented the inability to find technicians, as well as customers having problems with local networks and bandwidth.
Brett Willard, corporate account manager for Master Telecom in Memphis, Tennessee, said he needed to know more about video surveillance software. He has a business account interested in video surveillance, but his company does not currently offer it.
“But (the client) told us, ‘We like dealing with you, and we only want to deal with you. So if you’re doing whatever it takes to get into the video surveillance world, then we’re on board,” Willard said.
Daniel Islas, founder and CEO of MVP Security Systems in Brea, Calif., said he came to the Cloud Security Summit because he intended to position his company to be “at the forefront- cloud security guard in Southern California”. He attended the summit to gain perspective on opportunities, as not all verticals are embracing cloud security yet.
“Certainly, a lot of companies like MVP are trying this. I see this as an opportunity to take advantage of the paradigm shift of moving from on-premises to cloud-based solutions, and I want MVP to be at the forefront of my market,” Islas said.
Overcoming objections from the security practitioner side to cloud security is still a challenge, he noted, although there are opportunities to increase recurring monthly revenue through subscriptions.
“What that really means is that we as integrators need to step up our game in terms of knowing and how to properly frame the cloud versus their perception of on-premises, of course. Because they have real issues with on-premises, with TCO, ongoing maintenance, upgrades, integration, even limitations,” Islas said.
“We’re not going to completely move away from on-site, but I’m dedicating sales and engineering resources, as well as the technical staff that we have ready to go, to be successful and really promote, market and grow our business. RMR for sure Ultimately what ties hip with the cloud is the RMR business, which is very attractive to companies like ours for all the obvious reasons.