Adobe partners with Leica and Nikon to implement content in cameras

Adobe announced a Content Authenticity Initiative (CAI) partnership with Leica and Nikon to implement provenance technology in two cameras on display: Leica’s iconic M11 rangefinder and Nikon’s Nikon Z 9 mirrorless camera. .

This step will allow photographers and creators to increase confidence in their digital work by securely attaching valuable provenance information to the point of capture, including when, where and how each image was captured.

These details establish attribution and trustworthiness of an image from the start, which helps protect against the spread of misinformation by allowing consumers to identify origins and edit history throughout the content cycle. life of digital content.

“As iconic global brands, Leica and Nikon have enabled photographers to capture some of the most meaningful moments in modern history,” said Dana Rao, Chief Trust Officer and General Counsel at Adobe.

“Together with CAI, Leica and Nikon will enable their global customer base to link the provenance of their images to the point of capture, creating a chain of authenticity from camera to cloud. associate with CAI’s mission to restore trust in digital content.

The CAI is an Adobe-led initiative with more than 800 partners working to increase online trust through provenance, which is the facts about the origins of digital content. Written in partnership with CAI, the Coalition for Content Provenance and Authenticity (C2PA) standard is implemented in cameras for the first time, a significant step forward in establishing trusted content and correct creator attribution for their work. CAI is seeing an acceleration in the adoption of its standard thanks to these partnerships and the wide availability of the free open source CAI tools that power them.

Leica & CAI

For more than a century, the Leica brand has been synonymous with authentic images and cameras that have produced countless iconic photographs. Leica’s current CAI membership and expanded partnership expands CAI’s reach to even more professionals and creative artists. Leica’s Innovation and Development team recently implemented the C2PA standard in a Leica M11 rangefinder camera to demonstrate the new provenance technology for the first time. Each image comes with a tamper-proof signature that documents critical information, such as camera model, manufacturer, and image content. This ensures an unbroken chain of authenticity from capture to completion. The first Leica cameras available with the C2PA standard are expected to ship in 2023.

“Leica cameras have always borne witness to iconic moments in world history. However, determining the authenticity of visual content has become increasingly difficult and important in the age of digital photography,” says Dr. Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG.

“Now, with the ability to provide that evidence, we are once again strengthening trust in digital content and re-establishing Leica cameras as authoritative tools in documenting world events.”

Nikon and CAI

As a leader at the forefront of innovative photography and the first camera manufacturer to join both CAI and C2PA, Nikon’s use of CAI technology will accelerate the implementation of provenance technology for million creative professionals. Nikon is exhibiting the Nikon Z 9 specially equipped with its C2PA-compliant image provenance function, developed in collaboration with the CAI. Nikon has also leveraged the open source CAI toolkit to implement this provenance feature. Nikon is developing C2PA provenance functionality for a future camera model.

“Nikon believes that protecting individuals and businesses involved in the imaging industry, as well as society as a whole, from the adverse results of tampering and unauthorized use of images is a global problem,” says Naoyuki Murakami, Executive Fellow and Sector Development Manager. Imaging Business Unit Segment, Nikon Corporation.

“As a company active in the imaging industry, we are doing everything we can to fulfill our professional and social responsibility regarding this issue.”

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